Chanel: L'Instant watch campaign

Making of an Icon: the Chanel L'Instant

For Chanel’s ‘L’Instant’ watch campaign, Stardust Brands worked with the French maison to interpret a creative brief that anchored on creating timeless visuals that inspire a sense of serenity and joie de vivre. The team went on to consult on and provide executive production for the campaign-handling art buying, managing the needs of the campaign shoot and collaborating with photographer Patrick Demarchelier and stylist Carlyne Cerf de Dudzeele, some of the industry’s most on-demand names. The result was an iconic series of black-and-white imagery with a unique concept that juxtaposed life and time, which ultimately set ‘L’Instant’ as an exemplary campaign model in the world of watchmaking.